Marketing services

See more information about Creative Advertising Preferred Supplier Panel (PSP) GGS0120-25.

The GGS0120-25 panel aligns with the Queensland Procurement Policy 2026, supporting cost-effective and impactful communication efforts that reflect the dynamic nature of the industry.

With around 40 suppliers, the panel offers a diverse range of suppliers with extensive capabilities and experience.

Scope of Services

The new PSP is designed to provide full-service advertising for behaviour change and/or information/awareness campaigns, with suppliers offering one or both types of advertising. The core services include:

• creative strategy
• creative direction
• account management
• creative development and production.

These services will cover the following media:

• television
• radio
• cinema
• print advertising
• out-of-home (including digital)
• digital marketing (including social media)

Out of Scope

The following services are not included in this PSP:

• Master Media Advertising Placement and Strategy Services Standing Offer Arrangement (DPC-59-2023)
• Market and Social Research PSP (QGP0075-21)
• Professional Services PSP (GGS0111-24), including Strategic Communication, Engagement, and Co-Design
• ICT Services Prequalified Suppliers Panel (e.g., website development, hosting, apps, game design) (ICTSS.1303B)

The following standalone services are out of scope, as they are typically transactional and available through other procurement channels:

• graphic design
• promotional items
• photography
• digital marketing (including social media)
• videography
• writing and editorial
• brand development
• event management.

However, GGS0120-25 suppliers may provide these standalone services as part of delivering creative advertising services to eligible customers.

Supplier identification and selection can be accessed via the Supplier Selection Tool or the General Goods & Services – Qld Govt Procurement supplier list in the Queensland Procurement Solution (Unimarket).

Alternatively, the Buyer’s Guide, a PSP Order template, and terms and conditions, are available at Queensland Government Arrangements Directory (QGAD). The Buyer’s Guide outlines how to use this PSP.

Before you begin

Departments should seek advice from the departmental head of communication regarding government advertising approvals, photography, and use of imagery.

Additionally, you can visit the Department of the Premier and Cabinet’s Marketing Matters site – a centralised resource hub for Queensland Government marketing, communication and event professionals.

Step 1 – Identify your requirements

Clearly define the scope of services required, including deliverables, timelines, and budget. Ensure alignment with your agency’s objectives and the Queensland Procurement Policy 2026.

Getting your campaign requirements right and clear in this step will make the evaluation process easier and smoother and determine the objectives of your contract management.

Before seeking quotes, buyers should refer to their agency’s procurement procedure as this governs the way they use whole-of-Government arrangements.

The Selection Tool also outlines:

• if it has Queensland locations and the number of associated key personnel
• business size, including those classified as a Small Business or a Medium Enterprise
• Aboriginal business or Torres Strait Islander businesses
• businesses owned or operated by culturally and linguistically diverse people
• businesses owned or operated by people with a disability
• women-owned and/or women-led business.

Step 2 – Access the panel

Supplier identification and selection can be accessed via the Supplier Selection Tool or the General Goods & Services – Qld Govt Procurement supplier list in the Queensland Procurement Solution (Unimarket).

Alternatively, the Buyer’s Guide, a PSP Order template, and terms and conditions, are available at Queensland Government Arrangements Directory (QGAD).

Step 3 – Select a procurement method

Before seeking quotes, you should refer to your department’s procurement procedure as this governs the way your department uses common use arrangements.

Step 4 – Developing specifications

Read the guidance material on developing specifications.

Share your budget

There are good reasons to share your budget with suppliers. This approach helps suppliers to better understand the scope of work, it can save time by removing ambiguity about priorities and relevance, and it builds trust.

Be as clear as possible. If there is no exact budget or the preference is not to share an exact figure, indicate a range of spend (e.g. $51k-$100k).

You can use your agency’s existing process and forms to procure services under this PSP. However, please ensure there is written reference to the overarching GGS0120-25 Creative Services PSP and the order include the minimum details for all PSP Orders.

PSP Orders - Minimum details

Minimum information in all orders include:

• customer details (name and contact details)
• customer requirements
• contract start and end dates
• applicable timetable (time for performance of Services or delivery requirements, as applicable)
• requested services and deliverables
• price payable or payment terms (calculated in accordance with Schedule 3 – Price and Payment Terms)
• subcontractor details
• milestones – invoicing and payment.

Where relevant, the following:

• key Personnel level of experience
• site details
• talent requirements
• eligible customer governance:
  • corporate ID
  • authorisation statements
  • accessibility checklists
  • any other governance.
• travel requirements (Supplier expenses including Supplier travel and accommodation costs will not exceed the Queensland Public Service entitlements, as per the Directive/s of the day. Refer Clause 4.5, Schedule 3 – Price and Payment Terms, PSP Registration Deed)
• location of personal information (ICT)
• intellectual property rights and new material.

Step 5 – Evaluating responses and engage

Evaluation Criteria should be specific to the project (depending on the objective), but may include:

• response to the advertising challenge and/or problem, through the proposed creative solution
• learnings from previous campaigns
• value for money
• proposed methodologies and timelines
• capability and experience of key personnel
• agency specialties.

Once a preferred supplier is selected, formalise the engagement through a purchase order or contract (template available on QGAD) ensuring all terms and conditions are clearly documented.

Step 6 – Issuing a contract and providing feedback

Once a preferred supplier is selected, buyers should refer to their department’s procurement procedures which include:

• obtaining appropriate approvals from the relevant delegate (which includes financial and procurement)
• ensuring your order is compliant with Creative Advertising General Contract Conditions or other conditions deemed appropriate by your agency’s procurement procedures. Be very clear about deliverables and payment milestones.
• refer to the payment terms (Schedule 5) and timeframes (Schedule 8) in the PSP Registration Deed
• raise a purchase order, referencing the PSP number GGS0120-25  and email the purchase order to the supplier’s authorised representative
• file all documentation as per your agency’s record management requirements
• manage payments in accordance with your agency’s Financial Management Practice Manual (FMPM).

The buyer agency’s procurement team may use specific documents but always quote the PSP number GGS0120-25.

Managing a contract

Managing a contract is an important part of the procurement sourcing process. Consider contract management issues, such as how supplier performance will be measured, early on.

There are 3 major phases of contract management for consideration when managing a service:

• Phase 1: Contract set-up: Initiate and plan the contract management process.
• Phase 2: Contract management: Administer and manage contracts.
• Phase 3: Contract close-out: Close and transition contracts.

Other considerations

Conducting focus group testing – campaigns

Pre-campaign research, creative concept testing and campaign evaluation should not be undertaken by the creative agency and must be procured through a panel member on the Market and Social Research PSP (QGP0075-21)

Website development

Website development is not a core service under the GGS0120-25, meaning creative advertising suppliers have not been assessed against this criterion. However, if the buyer agency chooses to use the supplier to develop an associated campaign website, then seek advice from the buyer department's information technology office and procurement team. Information Communication Technology (ICT) products and services have specific contract conditions. Refer to more information on creating an ICT contract.

For more information, refer to how to buy ICT products and services as well as the Queensland Information Technology Contracting (QITC) tool kit and QITC framework which allows buyers to choose the contract type and reflects the risk and value of the ICT procurement.

Booking media

A media placement supplier has a distinctly different role from a creative supplier that physically produces creative concepts, content, and advertisements.

Media placement services do not fall within the creative solutions scope of services. The Master Media Advertising Placement and Strategy Services Standing Offer Arrangement (DPC-59-2023), Essence Mediacom, must book and/or place media (including online display and mobile advertising).

Even on the occasion when the creative supplier states they can do a booking faster; the booking must go via Essence Mediacom. The consolidated buying power ensures the Government realises substantial savings based on negotiated discounts and individual campaign savings. If a quicker turnaround is required, it is at your department's discretion to negotiate shorter timeframes through Essence Mediacom.

See more information about QGP0075-21 on the Queensland Government Arrangements Directory.

The PSP includes qualitative and/or quantitative research, with services focusing on:

• research design
• methodology
• conducting research
• data and/or statistical analysis
• producing reports and developing recommendations.

Buyers can access a diverse set of over 30 quality suppliers that have a transparent, maximum rate card and consistent terms and conditions. Suppliers have industry accreditations, placing ethics, information privacy and data security at the forefront of supplier behaviour and buyer decision-making.

The term of this panel will be for up to eight years (up to June 2029) with regular refreshes to keep it responsive to customer needs, industry trends and government priorities.

Step 1 - Selecting a supplier from the panel

• The easiest way to buy is using a supplier under an existing whole-of-government arrangement. Refer to the market and social research SOA QGP0075-21. Suppliers are prequalified, so buyers can contact them directly for quotes.
• The Supplier Selection Tool lists contact details, specialties and other details of each supplier under this arrangement. Additionally, the Supplier Matrix provides supplier's details in relation to the Queensland Procurement Policy, office location, whether they are a small to medium business, etc.

Step 2 - Number of quotes and information required

• Before seeking quotes, buyers should refer to their department's procurement procedure as this governs the way the department uses SOAs.
• Unless the services are critical to the department's core operations and because it is a managed SOA (with suppliers already demonstrating their knowledge, experience, and rates under the SOA), generally risks are considered routine (low or not applicable).
• Based on the complexity, it is recommended using the value/matrix to base the number of quotes sought under this SOA:

• Routine value/risk: 1 quote (direct negotiation)
• Leverage/focus value/risk: up to 3 quotes
• Strategic value/risk: 3 quotes with the following considerations:
  • quoting (pitch) fees are not part of the Supplier Rate Card
  • if requesting suppliers to do a significant amount of work (as part of the quoting process), you may wish to base this fee on hourly rates within the Supplier Selection Tool – head hour costs (CONFIDENTIAL).

Other considerations when seeking quotes/communication with suppliers

• There are good reasons to share your budget with suppliers. This approach helps suppliers to better understand the scope of work, it can save time by removing ambiguity about priorities and relevance, and it builds trust.
• Be as clear as possible. If there is no exact budget or the preference is not to share an exact figure, suppliers can be provided with an indication of range of spend (e.g. $51k-$100k). Refer to the example project brief template.
• Buyers can use the example project brief template or develop a research brief to thoroughly inform suppliers about expectations for the work. This includes:
  • being specific about the scope of work, (e.g. research approach, if known, budget allocation).
  • setting realistic deadlines (e.g. allow for any public holidays during the quoting period)
  • being transparent where possible (e.g. tell suppliers that other quotes are being sought).
• Maintain regular communication with suppliers throughout the quoting process and provide the same information to all potential suppliers. If your project has ceased or has been put on hold, let the suppliers know as soon as possible.

Communication with suppliers before seeking a quote

• As part of your information gathering exercise and due diligence, and without committing to a project, it's often worthwhile discussing your research project with the supplier/s at the outset which is before you formally seek a quote.
• Principle 3 of the Queensland Procurement Policy (QPP) outlines the Government's requirements and expectations about integrity, probity and accountability within procurement.
• When talking to suppliers, document communication and ensure the same information is given to all. This does not mean appointing and/or following the suppliers' suggestions.
• In all communications, whether you are phoning, meeting, or emailing suppliers, don't divulge other supplier's information or commit to any activity (i.e. do not inadvertently make a verbal promise only obtaining information).
• For urgent jobs, advise the supplier/s the anticipated timing for releasing the quote.
• If it's necessary to quote verbally, follow your department's procurement procedures. Also refer to the Inviting Offers guide for more information on obtaining verbal quotations.

Step 3 - Evaluating responses

• Develop clear specifications and evaluation criteria. Evaluation criteria should be specific to the research project (depending on the objective), but may include:
  • response to the research challenge
  • learnings from previous research
  • agency resources
  • capabilities
  • indicative timeframes
  • agency specialties
  • experience budget etc.
• Always advise the unsuccessful suppliers about the result and provide feedback. Having clear evaluation criteria and documentation will assist. More information is available in the Evaluating Offers guide.

Step 4 – Issuing a contract

Once a preferred supplier is selected, buyers should refer to their department's procurement procedures which include:

• obtaining appropriate approvals from the relevant delegate (which includes financial and procurement)
• ensuring your order is compliant with General Contract Terms and Conditions or other conditions deemed appropriate by your agency's procurement procedures. Be very clear about deliverables and payment milestones. Refer to the payment terms (Schedule 2) and timeframes (Clause 10.5) in the SOA details (PDF)
• raise a purchase order, referencing the SOA number QGP0075-21 and email the purchase order to the supplier's authorised representative
• file all documentation as per your agency's record management requirements
• manage payments in accordance with your agency's Financial Management Practice Manual (FMPM).

The buyer agency's procurement team may use specific documents but always quote the QGP0075-21 arrangement number.

Step 5 – Managing a contract

• Effective planning for managing a contract is an important part of the procurement sourcing process. Consider contract management issues, such as how supplier performance will be measured, early on.
• There are 3 major phases of contract management for consideration when managing a service:
  • Phase 1: Contract set-up: Initiate and plan the contract management process
  • Phase 2: Contract management: Administer and manage contracts
  • Phase 3: Contract close-out: Close and transition contracts