Impact mapping
A successful project is one that makes an impact. Use this play as a strategic planning tool that illustrates customer and business goals, and links relevant actions and outcomes to those goals.
This play has been used effectively to illustrate how focused deliverables can create relevant short-term and long-term impacts. For example, in past projects, the deliverables centred around updates to the user flows in the service, which helped achieve the goal of increasing the number of customers who could self-serve after receiving an infringement notice.
It has also been used to develop long-term organisational strategies.
Impact mapping is fast, visual, and collaborative. It makes it easy to engage people from various roles and backgrounds, expose hidden assumptions and document important decisions. It provides just enough structure to facilitate effective planning and prioritisation.
Impact mapping is an advanced play. You may need to ask for help from a more experienced facilitator.
Outcomes
- Move from a vision to a goal, and align on the goal as a team
- Understand what actions need to happen to achieve the goal
- Connect deliverables to user needs
- Prevent scope creep by focusing on what is needed to achieve the goal
- Redefine existing initiatives
The stages
The four stages of the Service design and delivery process are Discovery, Alpha, Beta, and Live.
Digital service standard
This play helps your service meet the following criteria of the digital service standard.
Share your feedback
Take our short feedback survey and tell us what you thought of this play, or report an issue.
This playbook is a beta product, your feedback helps us improve it for everyone.
Contact us
If you need advice, mentoring, or guidance on how to use the playbook, or you’d like to contribute to the playbook, you can contact us.