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All plays

The plays are tagged with the relevant stages of the service design and development process. Read more about the four-stage design framework.

Design critique

Run a design feedback session to get constructive feedback and determine clear actions to take.

60 mins run time
2-12 (incl. 1 facilitator)
AlphaBeta

User interviews

Empathise with users perspective throughout their experiences to gain insights about products or services.

Up to 1.5 hours per session run time
2-3 (incl. 1 facilitator)
DiscoveryAlphaBetaLive

Impact mapping

Link project outcomes to customer goals to plan an effective project that creates value for customers.

120 mins run time
2-12 (incl. 1 facilitator)
Alpha

Measuring success

Take regular measurements to track your progress and asses your project’s effectiveness.

Variable run time
1+ (incl. 1 facilitator)
AlphaBetaLive

Stakeholder mapping

Identify the people and groups that have an interest in a product or service and visualise how they are related.

60 mins run time
3-8 (incl. 1 facilitator)
PlanningDiscovery

Usability testing

Guide participants through tasks in your service or product to gain insight into their experience.

Up to 1.5 hours per session run time
2-3 (incl. 1 facilitator)
AlphaBetaLive

Retrospective

Improve future outcomes by reflecting on team process and making an action plan.

40-60 mins run time
2-8 (incl. 1 facilitator)
PlanningDiscoveryAlphaBetaLive

How might we

Reframe problems as solution-friendly opportunities by turning them into strategic questions

70 mins session, 30 minutes debrief run time
1-10 (incl. 1 facilitator)
Alpha

Silent brainstorm

Generate and refine a large number of ideas quickly by brainstorming as a group without talking.

1hr run time
3-20 (incl. 1 facilitator)
AlphaBetaLive

Defining success

Identify metrics and success indicators to measure project effectiveness and track progress.

Variable run time
1+
DiscoveryAlpha

Service blueprint

Map out the process of service delivery to understand the customer experience, cross-functional relationships and alignment of processes.

Variable run time
1+ (incl. 1 facilitator)
DiscoveryAlphaBeta

Ideation

Deliver innovative and time-saving solutions with increased user value by including ideation activities in your projects.

Variable run time
2+ (incl. 1 facilitator)
AlphaBetaLive

Customer journey mapping

Gain insights into the user experience and identify pain points by charting user interactions and touchpoints.

Variable run time
2+ (incl. 1 facilitator)
DiscoveryAlphaBeta

Powers of ten

Generate a wide range of ideas by encouraging participants to playfully explore extreme scenarios and contrasting conditions.

60 min run time
2-20 (incl. 1 facilitator)
AlphaBetaLive

Problem definition

Identify and define the problem that a product or service aims to solve.

95 mins – 135 mins run time
5-10 people (incl. 1 facilitator)
Discovery

Grouping

Categorise information or ideas into groups to identify themes and find patterns.

50 mins run time
1-12 (incl. a facilitator)
DiscoveryAlphaBetaLive

Prototyping (low fidelity)

Create low-fidelity prototypes of product/service experiences and user interfaces to gather early user feedback.

90 mins per session run time
2-8 (incl. 1 facilitator)
AlphaBetaLive

Desktop research

Review existing research, data, and resources to find relevant information and identify gaps.

Variable run time
1-3 (+ Subject Matter Experts and Stakeholders)
DiscoveryAlpha

Service ecosystem map

Visualise relationships between stakeholders and systems to understand who is involved in your service.

1.25 hours run time
5-10 (inc. 1 facilitator)
DiscoveryAlpha

Team charter

Align team goals, ways of working and expectations to set your team up for success.

1.5-8 hours run time
2+ (incl. 1 facilitator)
Planning

User research planning

Plan your user research in a step-by-step approach, with a clear path towards user recruitment and research methods.

2 hours to 8 hours run time
1-4
DiscoveryAlpha

Dot voting

A simple voting activity to identify a group's priorities and preferences.

20 – 45 mins run time
2-12 (incl. 1 facilitator)
DiscoveryAlphaBetaLive