Queensland Government branding and advertising

Visit the Marketing matters website (government network access required) to find out about the Queensland Government's corporate identity, its role in maintaining and protecting our brand, and how it applies to you.

The corporate identity guidelines cover:

writing style
the Queensland Government Coat of Arms
an authorisation statement
advertising and communication materials.

Get approval for advertising campaigns

The Government Advertising and Communication Committee (GACC) reviews all Queensland Government advertising and communication campaigns. It ensures campaigns align to, and support, the government's key priorities.

Visit the Marketing matters website (government network access required) for information on:

the GACC’s role in supporting key government priorities
how to submit an advertising and communication campaign for approval
support available during the process.

Use social media

Principles for the use of social media provide guidance on the official use of social media in Queensland Government. These principles ensure a consistent, efficient and effective approach to communicating with the community.

A whole-of-government social media guide (government network access required) is also available to help departments manage social media more effectively.